The free academy
Learn how clients find law firms.
Every lesson has three layers: understand it, see it, do it. Explore freely — no sign-up.
Track 1
Organic Growth
Get found naturally — without paying for ad placement.
How Google Really Works
Ads, Maps and organic results — explained on a live simulation.
High-Converting Websites
Before & after: what turns visitors into inquiries.
Google Business Profile
Relevance + Distance + Prominence.
SEO
Help search engines understand your services.
YouTube for Attorneys
Educational videos that build trust.
Social Media & Reviews
Consistent identity and authentic reputation.
Track 2
Paid Advertising
Pay advertising platforms to help clients discover you.
Google Ads
Search → Ad → Click → Landing page → Inquiry.
Facebook & Instagram Ads
Audience → Creative → Lead form → Follow-up.
Campaign Creation
Goals, targeting and ad copy.
Budgets
Bids, spend and why legal clicks cost more.
Tracking & Optimization
Measure what turns into consultations.
Track 3
Client Conversion
Getting leads is only half the job.
CRM & AI Intake
See a sample client acquisition dashboard.
Landing Pages
One page, one problem, one action.
Lead Forms
Fewer fields, better leads.
Follow-Up
Speed to lead wins consultations.
Analytics
Know which channel signs clients.
Glossary
Marketing terms, in one sentence.
Rather have it built for you?
Our team implements the whole system — website, visibility, ads and intake.