Organic · Module A
How Google really works.
One search. Three very different kinds of results. Tap each one to see how it got there.
01
Understand it
Sponsored results = paid advertising
These law firms pay for advertising opportunities.
Maps / local results = Google Business Profile
These come from free Google Business Profiles.
Organic results = SEO
These are unpaid search listings.
02
See it
Educational simulation · real layouts vary
living trust dispute attorney los angeles
03
Do it
Check where you appear
- Search your main service + city
- Use a private browser window
- Note ads, Maps and organic separately
Claim your Maps listing
- Claim & verify your Google Business Profile
- Choose accurate categories
- Complete hours, services, photos
Answer real questions
- List the 10 questions clients ask most
- Create one helpful page per question
- Link each page to a clear contact step
Organic and local rankings cannot be purchased or guaranteed by anyone.
Want help improving your visibility?
We'll review where your firm appears today and what to fix first.